By writing the essay on Analyzing Advertisements I learned that sellers try to appeal to consumers’ internal needs and desires. I learned about the fifteen appeals used to attract readers’ attention and how to analyze ads to see which of the appeals a particular advertisement is using. These appeals are not always easy to discern. Advertisers try to be very subtle about appealing to needs such as dominance because they do not want to offend potential customers.
As a writer I learned how to formulate clear sentences using active verbs. Shorter sentences should be combined with connecting words to form longer sentences. I learned that I should expand some of the points in the essay with more detailed explanations and should break up parapgraphs, even if they are still explaining the same point, to keep them from getting too long. I also learned to pay attention to the order of paragraphs in an essay even though each paragraph talks about a different aspect of the thesis statement.
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